STEEP CANYON RANGERS
Working through Image 420, I collaborated with the Grammy-winning bluegrass band Steep Canyon Rangers to design apparel and merch that reflected their signature blend of traditional roots and modern edge.
The goal was to create pieces that felt alive- something that could visually translate the band’s energy and storytelling into visual art.
Artistic Direction: Directed the visual narrative for a Grammy-winning musical act, creating "Hero" illustrations that translate the grit and soul of bluegrass into high-demand merchandise.
Merchandise Revenue Growth: Designed a cohesive visual system across posters and apparel that served as a primary revenue driver during national tours and local festivals.
