Nantahala Outdoor Center
Apparel & merch design created through my role at Image 420. Over 3 years. I developed multiple collections that became customer favorites and generated tens of thousands in sales for Nantahala Outdoor Center in Western North Carolina.
This project came through my role as a designer at Image 420 in Asheville, NC, where I partnered with the iconic Nantahala Outdoor Center and on merchandise design.
Over the course of three years, I created multiple collections spanning shirts, hoodies, towels, and more — designs that went on to generate tens of thousands of dollars in product sales.
The work blended playful illustration with outdoor culture, connecting with NOC’s wide customer base of adventurers, rafters, and river lovers.
From bold typographic treatments to kid-friendly characters, each project pushed me to balance creativity with commercial appeal.
