Nantahala Outdoor Center
Apparel & merch design created through my role at Image 420. Over 3 years. I developed multiple collections that became customer favorites and generated tens of thousands in sales for Nantahala Outdoor Center in Western North Carolina.
Strategic Brand Alignment: Developed a series of apparel and commemorative graphics that captured the "Adventure-First" ethos of the Nantahala Outdoor Center, strengthening brand loyalty among a diverse demographic of outdoor enthusiasts.
Complex Illustration: Engineered high-detail, multi-color illustrations designed for durability and high-volume merchandise production, ensuring the brand's visual identity remains consistent from the trail to the taproom.
