RIVERVIEW FARM
Riverview Farm is a 30-acre, family-owned property on the French Broad River dedicated to organic produce, pasture-raised eggs, and grass-fed beef.
The goal was to develop a visual identity that could grow alongside the farm’s evolution into eco-tourism, on-site events, and Airbnb lodging.
I partnered with Riverview Farm to create a full-scale brand system encompassing logo design, signage, packaging, apparel, and web presence.
From the ground up, the challenge was to craft a look that felt authentic, trustworthy, and future-minded — something that would honor the land while supporting the farm’s long-term growth.
I built a cohesive identity system that extends across every touchpoint: a classic barn emblem for signage, warm and clean packaging for eggs and produce, and an inviting website to showcase the farm’s story and connect with visitors.
As Riverview Farm expands its offerings into hospitality and agritourism, this visual foundation continues to evolve — rooted in craftsmanship, community, and the rhythm of life by the river.
